Growth Lead - US (Evaluator Community)

Role Overview

As Growth Lead, you lead and manage the full acquisition process for Evaluators in the US. Your mandate is to design, test, and scale acquisition channels by blending global brand positioning with strong local adaptation across American platforms, digital culture, and community engagement practices. You will combine strategic planning with hands‑on execution: building local playbooks, running campaigns, owning key growth metrics. This role operates in a matrix reporting to both the local and global teams.

Key Responsibilities

1. Local Growth Strategy & Planning

• Own the US growth strategy for Evaluator acquisition, aligned with profile needs and country targets.
• Localize global playbooks for American platforms, culture, and applicable guidelines, in collaboration with relevant stakeholders.
• Identify, prioritize, and test new channels (campus programs, communities, influencers, niche platforms).