Growth Maketing Manager - Vie

Role summary

Own end-to-end growth through acquisition and revenue impact. Responsible for demand generation, experimentation, and scalable marketing systems across paid, organic, lifecycle, and partnerships. Accountable for growth targets with full ownership of strategy, execution, and optimization.

Core responsibilities

• Define and execute the growth strategy aligned with ARR, CAC, LTV, and ROAS targets.
• Own acquisition channels: Paid Media (Meta, Google, TikTok), SEO, Content, Influencers, Partnerships.
• Design and run experimentation frameworks (hypotheses, A/B tests, lift measurement, scaling rules).
• Build and optimize funnels: awareness → conversion → revenue.
• Own creative strategy with agencies and internal teams (briefs, variants, testing cadence).
• Collaborate with Product and Data to improve conversion rates and attribution accuracy.
• Own lifecycle marketing (e...