Job Description
Job Description – Growth Manager Company:
About the Role: up Grad is launching a micro-learning edutainment app for Hindi-speaking professionals. This platform is designed as a progress-led ecosystem rather than a traditional course marketplace. As the Growth Manager, you will be responsible for building the entire acquisition engine from scratch — from attribution and campaign architecture to agency management and experimentation frameworks.
What You’ll Own
• End-to-end full-funnel user acquisition ownership
• Hands-on campaign execution across Meta Ads, Google App Campaigns, DV360, and OEM channels
• Attribution infrastructure setup including Apps Flyer/Branch configuration, event taxonomy, deep-link validation, and fraud detection
• Performance agency management including onboarding, briefing, weekly reviews, and creative handoffs
• Experimentation framework covering creative A/B tests, audience segmentation, pricing tests, and trial duration experiments
• Un...
About the Role: up Grad is launching a micro-learning edutainment app for Hindi-speaking professionals. This platform is designed as a progress-led ecosystem rather than a traditional course marketplace. As the Growth Manager, you will be responsible for building the entire acquisition engine from scratch — from attribution and campaign architecture to agency management and experimentation frameworks.
What You’ll Own
• End-to-end full-funnel user acquisition ownership
• Hands-on campaign execution across Meta Ads, Google App Campaigns, DV360, and OEM channels
• Attribution infrastructure setup including Apps Flyer/Branch configuration, event taxonomy, deep-link validation, and fraud detection
• Performance agency management including onboarding, briefing, weekly reviews, and creative handoffs
• Experimentation framework covering creative A/B tests, audience segmentation, pricing tests, and trial duration experiments
• Un...
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