Growth Manager

We’re looking for a Growth Marketing Manager with a strong background in mass-market tech services to lead user acquisition and engagement for our consumer app. You’ll help define the value proposition, shape customer segmentation, and drive growth through strategic, data-driven marketing.Success in this role requires a deep understanding of app monetization, user behavior, and competitive positioning—especially in productivity or interactive entertainment apps. You’ll own and optimize paid acquisition campaigns across major channels, with a focus on performance, creativity, and scalability.This is a great opportunity for a commercially minded marketer who can turn product insights into impactful growth strategies in a fast-moving, competitive space.

Campaign Management & Optimization:

Develop, launch, and optimize paid campaigns across platforms like Google Search & Display, Meta, YouTube, programmatic platforms, and emerging channels.

Manage daily budgets, bids, and pacing to maximize ROI and user acquisition within defined CPA targets.

Tailor creative and messaging to regional regulations, app launch timelines, and user behavior.

Leverage behavioral, geographic, and device data to improve targeting efficiency and conversion rates across the user journey.

Integrate internal and third-party data sources to refine audience targeting and boost performance.

Measurement & Reporting:

Monitor campaign performance using tools such as Google Analytics and platform dashboards.

Produce detailed reports on KPIs including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Click-Through Rate (CTR), conversion rate, and Lifetime Value (LTV).

Share actionable insights with cross-functional teams including creative, product, and compliance.

Requirements

4–6 years of experience in performance marketing, with at least 1 year in mass-market tech services, productivity, or entertainment apps.

Strong understanding of the competitive landscape, product lifecycle, and evolving user behaviors in mobile consumer tech.

Ability to craft compelling messaging and value propositions across web and app stores.

Proven track record managing large-scale acquisition campaigns (7-figure budgets).

Expertise in Google Ads, Meta, programmatic DSPs, and other major ad platforms.

Knowledge of attribution modeling, A/B testing, and user lifecycle strategies.

Strong analytical mindset and data fluency.

Experience collaborating with creative, compliance, and analytics teams.

It's a plus if you have:

Crypto native or familiarity with community-led growth and Web3 technologies.

Passion for emerging technologies and innovative consumer products.

Experience in mobile app growth, including App Store Optimization (ASO).

Familiarity with app CRM, email marketing, and retention/lifecycle strategies.

$120,000 - $168,000 a year