Growth Marketing Lead, CPG

Responsibilities:

• Optimisation of All stages of funnel, including ad-copy, creatives, landing pages, lead-submission, calling of leads, conversions at each stage. This will involve stakeholder management as various departments are involved at different stages.
• Data management, Customer journey management. This role is responsible for both acquisition as we'll as retention of customers.
• This role will take care of business verticals, including sales B2B, B2C, orders in Amazon, Big basket, Swiggy, Zomato platforms. Hence, a we'll-rounded marketing manager with keen sense of target-segment, digital-marketing tools, and platforms, ready to explore more and grow in this role is required.
• Coordinate with diverse stakeholders including internal teams (product, tools etc) and external partners (ecommerce service providers) to continuously improve.
• Defining the marketing strategy to scale the digital funnel and increase outreach thr...