Job Description
About the Role
Little Passports is seeking a strategic, analytical, and performance-driven Web Acquisition Marketer to accelerate subscriber growth across its award-winning activity kit subscription business. This role owns paid web acquisition end-to-end defining strategy, managing campaigns, optimizing performance, and scaling channels to deliver ROAS-positive growth.
The role blends data-driven decision-making with creative marketing instincts and deep e-commerce expertise, making it ideal for someone who thrives at the intersection of analytics, creativity, and customer behavior in the early learning space.
Key Responsibilities
Web Acquisition Strategy & Channel Management
- Develop and execute multi-channel web acquisition strategies to drive qualified traffic and subscription growth
- Manage performance channels including Meta, Google Search & Display, You Tube, Pinterest, Tik Tok, and affiliate networks
- Run continuous testing across audiences, bidding, messaging, and landing experiences to improve CAC and ROAS
- Scale top-performing channels and identify new growth opportunities such as podcasts and influencer marketing
- Partner with product and design teams to optimize landing pages and paid traffic user journeys
Analytics, Reporting & Forecasting
- Own acquisition analytics and KPIs including traffic, CAC, ROAS, and contribution margins
- Partner with data teams to ensure accurate attribution and tracking
- Manage daily pacing, forecasting, and budget allocation to hit monthly and quarterly targets
Creative & Cross-Functional Collaboration
- Collaborate with creative teams to build high performing assets for parents and families
- Use performance insights to guide creative strategy and testing
- Align with cross-functional teams, CRM, and operations to improve post-click experience and retention
- Manage platform and vendor relationships
Qualifications
Must-Have
- 5+ years of experience in web or digital acquisition/performance marketing
- Strong hands-on expertise across Meta, Google Ads, and at least one emerging platform (Tik Tok, Pinterest, You Tube)
- Deep understanding of web funnels, CRO, and performance optimization
- Proficiency with analytics tools such as Google Analytics and Looker
- Proven experience managing budgets and optimizing CAC, ROAS, and subscription KPIs
Other Details:
- CTC: ₹15 LPA – ₹20 LPA
- Location: Pune / Nashik (Work From Office)
Nice to Have
- Experience in education, parent-focused, or kid-centric brands
- Knowledge of subscription economics and LTV modeling
- Experience with affiliates or influencer acquisition
- SQL or advanced analytics exposure
Key Attributes
- Highly analytical and insight-driven
- Strong decision maker with creative problem-solving skills
- Comfortable with experimentation and fast-paced growth
- Excellent cross-functional collaborator
- Passion for educational and curiosity driven products
Little Passports is seeking a strategic, analytical, and performance-driven Web Acquisition Marketer to accelerate subscriber growth across its award-winning activity kit subscription business. This role owns paid web acquisition end-to-end defining strategy, managing campaigns, optimizing performance, and scaling channels to deliver ROAS-positive growth.
The role blends data-driven decision-making with creative marketing instincts and deep e-commerce expertise, making it ideal for someone who thrives at the intersection of analytics, creativity, and customer behavior in the early learning space.
Key Responsibilities
Web Acquisition Strategy & Channel Management
- Develop and execute multi-channel web acquisition strategies to drive qualified traffic and subscription growth
- Manage performance channels including Meta, Google Search & Display, You Tube, Pinterest, Tik Tok, and affiliate networks
- Run continuous testing across audiences, bidding, messaging, and landing experiences to improve CAC and ROAS
- Scale top-performing channels and identify new growth opportunities such as podcasts and influencer marketing
- Partner with product and design teams to optimize landing pages and paid traffic user journeys
Analytics, Reporting & Forecasting
- Own acquisition analytics and KPIs including traffic, CAC, ROAS, and contribution margins
- Partner with data teams to ensure accurate attribution and tracking
- Manage daily pacing, forecasting, and budget allocation to hit monthly and quarterly targets
Creative & Cross-Functional Collaboration
- Collaborate with creative teams to build high performing assets for parents and families
- Use performance insights to guide creative strategy and testing
- Align with cross-functional teams, CRM, and operations to improve post-click experience and retention
- Manage platform and vendor relationships
Qualifications
Must-Have
- 5+ years of experience in web or digital acquisition/performance marketing
- Strong hands-on expertise across Meta, Google Ads, and at least one emerging platform (Tik Tok, Pinterest, You Tube)
- Deep understanding of web funnels, CRO, and performance optimization
- Proficiency with analytics tools such as Google Analytics and Looker
- Proven experience managing budgets and optimizing CAC, ROAS, and subscription KPIs
Other Details:
- CTC: ₹15 LPA – ₹20 LPA
- Location: Pune / Nashik (Work From Office)
Nice to Have
- Experience in education, parent-focused, or kid-centric brands
- Knowledge of subscription economics and LTV modeling
- Experience with affiliates or influencer acquisition
- SQL or advanced analytics exposure
Key Attributes
- Highly analytical and insight-driven
- Strong decision maker with creative problem-solving skills
- Comfortable with experimentation and fast-paced growth
- Excellent cross-functional collaborator
- Passion for educational and curiosity driven products
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