Job Description

Growth Marketing Specialist DACH

Berlin

Introduction

We’re looking for a Growth Marketing Specialist to join our Performance Marketing team to lead the growth efforts for our DACH region. You will plan, execute, and optimize Lightspeed’s paid media campaigns and organic efforts in order to drive sales and grow the Lightspeed DACH business.

In order to thrive in this role, you will need to be a strong team player and collaborate with the Growth Team and other Marketing and Sales departments. 

What you’ll be responsible for OR What we need from you

  • Own the Growth targets for the DACH region. 
  • You will plan, execute and optimize Lightspeed’s paid media campaigns and collaborate together with our SEO agency to drive leads for our SDR and Sales team
  • Work with other EMEA performance marketers to share, analyze, and optimize paid campaigns to maximize Return On Ad Spend (ROAS)
  • Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies
  • Partner with the DACH Marketing and Sales Teams to achieve monthly marketing and sales targets.
  • Collaborate closely with the Integrated Marketing Managers to bring to life integrated and multi-channel marketing campaigns and initiatives (example: nurture funnels, brand activations)
  • Track, report, and analyze the performance across all marketing channels.
  • Work with the creative and brand teams to create, manage, and optimize Youtube, display, paid social and direct media buying campaigns to achieve marketing objectives
  • Present weekly and monthly performance reports to the DACH Sales and Marketing teams
  • Monitor trends, investigate irregularities in performance and troubleshoot ad issues that affect delivery, performance, tracking, and reporting
  • Support Outbound efforts, notably via media campaigns (list warming), to optimize outreach process and pipeline management

    • What you’ll be bringing to the team

  • 3+ years of experience managing performance focused campaigns across search, social, video, display, referral partners and affiliates
  • Fluent German speaker with flawless writing skills
  • Business level English proficiency
  • Expert level proficiency in Google Ads, Google Analytics, Facebook / Instagram Ads, Facebook Business Manager, DV360, YouTube Ads
  • Experience in using website, SEO and business analytics tools such as Looker or Tableau, Google Analytics, Salesforce or Hubspot
  • Highly organized and detail oriented
  • Strong cross-functional collaboration skills
  • Certified in Google Ads and Google Analytics

    • Even better if you have, but not necessary

  • Lead generation experience in a B2B SAAS environment
  • Experience in a customer-facing marketing role
  • Knowledge of marketing channel attribution models
  • Any additional European languages

    • Apply for this Position

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