Job Description
Expectations/ Requirements Own marketing campaign operations & implementation design logic end to end in alignment with the marketing strategy decided upon Own the monitoring and tracking of metrics useful for performance analyses of campaigns Set up and run experiments on campaigns Streamline operations for reduced errors and increased efficiency Run root cause analyses and narrow down the cause(s) in cases of deviations from expected campaign behavior Superpowers/ Skills that will help you succeed in this role Familiarity with any CLM tool. Prior experience with CleverTap will be an added advantage. Aptitude – good with logical reasoning, breaking down problem statements, and hypothesis formation and validation Ownership – Own campaigns end to end from execution to assessment to accommodating learnings – the candidate should be interested in the role or else it will be difficult to gather ownership and excel Previous experience in operations is prefer...
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