Growth Product Marketing Manager (Founding Marketer)

Core Responsibilities

1. Positioning & Product Marketing (The\ "Brain\")

• Define the Narrative: Transform technical features into high-impact value propositions for Product Managers and Growth Leads
• Enablement Assets: Create the\ "Sales Machine\"—pitch decks,case studies, landing pages, and\ "ROI Calculators\" that show the impact of rewards on user LTV
• Vertical Playbooks: Develop specific GTM strategies

2. Demand Generation & Campaigns (The\ "Engine\")

• LeadGeneration: Design and execute multi-channel campaigns (LinkedIn, Meta, Google, community forums, etc) to drive high-quality inbound leads.
• Content-Led Growth: Produce high-value\ "Lead Magnets\"—whitepapers, blog posts, and\ "Incentive Playbooks\" that establish as a thought leader in the loyalty space.
• Performance Tracking: Own the marketing funnel from\ "Click\" to \"Qualified Lead.\" Use data to optimize CAC (Customer Acquisition Cost) and lead quality.

3. Product-Led Growth & Lifecycle (The\ "Heart\")

• Onboarding Optimization: Work with the product team to refine the self-serve signup flow for our no-code portal.
• Nurture Automation: Build email and WhatsApp drip sequences to convert website visitors into active platform users.
• Community Engagement: Represent in No-Code, Product, and Founder communities to build organic awareness and referral loops.

The Ideal Profile

• The\ "Generalist\" Toolkit: You are as comfortable writing a technical blog post as you are setting up a LinkedIn Ad campaign or analyzing a conversion funnel
• B2B SaaS Background: 4+ years of experience, ideally in Fintech, MarTech, or Developer Tools. You understand the mid to long-tail consumer tech market.
• No-Code Enthusiast: You don't wait for developers. You can build landing pages (Webflow/Framer), set up automations (Zapier), and run experiments independently.
• Results-Oriented: You don't just care about\ "brand awareness\";
  you care about Pipeline and Revenue.