Growth Specialist

Thrive with B.TECH on a Journey that defines the essence of your professional evolution through Stability and Security, Continuous Development and Growth, a well-established Prominent Organization, and a Culture of Innovation and Creativity. 

Join us on this exciting journey of growth and innovation! 

About the job:

We are looking for a data-loving "Growth Specialist " to support and scale our growth initiatives across paid acquisition, on-site performance, and customer retention. The role will focus on monitoring active advertising campaigns, optimizing on-site activities, and driving customer retention through effective segmentation and performance analysis.

In this role, you will:

Paid Acquisition & Ad Monitoring

• Monitor the performance of active digital advertising campaigns across all channels
• Coordinate with internal teams or external agencies to ensure ads are aligned with business goals
• Flag underperforming campaigns and recommend corrective actions

On-Site Performance Management

• Manage and evaluate the performance of on-site activities (banners, promotions, placements, landing pages, etc.)
• Analyze user behavior on-site to identify drop-offs and conversion opportunities
• Work closely with product, category, and marketing teams to improve on-site conversion and engagement

Customer Retention & Segmentation

• Build, maintain, and optimize customer segments based on behavior, lifecycle stage, and performance
• Monitor retention, repeat purchase, and churn metrics across customer cohorts
• Support the execution and analysis of retention initiatives
• Provide actionable insights to improve customer lifetime value (LTV)

If you're ready to take your career to the next level and contribute to the success of a thriving organization, B.TECH is the place for you.  

Requirements

• A Bachelor’s degree in Business Administration, Marketing, or a related field.
• At least 1+ years of experience in a growth or marketing role, preferably in e-commerce or marketplace businesses.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills, with a collaborative mindset.
• Familiarity with A/B testing frameworks and experimentation

Benefits

Discover the benefits of joining B.TECH: More than just a job

• Comprehensive health and life insurance 
• Professional development and training opportunities for advancement and career growth 
• Employee discounts and wellness programs 
• High performance and rewarding culture