GTM Engineer

SalesPlaybook is DACH’s #1 Pipeline, Sales, and HubSpot agency for B2B software companies (10–200 FTEs).

We help founders and revenue teams scale fast – by turning marketing and sales into a true revenue factory: repeatable, predictable, and efficient.

Our GTM Engineers sit at the intersection of sales strategy, automation & AI, and RevOps. They design and implement the systems that power signal-based growth.

As a GTM Engineer, you’ll own the end-to-end delivery of GTM Engine projects – from technical architecture to measurable client results.

You’ll work either independently or alongside another consultant to design, build, and optimize signal-based outbound systems that combine precision targeting, automation, and AI-driven personalization.

Tasks

Project Delivery & Client Impact

• Own the full lifecycle of GTM-Engine projects – from discovery and system design to execution and measurable pipeline impact.


• Translate complex business goals into actionable technical architectures (automations, integrations, workflows).


• Lead technical validation and client alignment during both sales and delivery phases to ensure long-term success.

GTM-Engine Development

• Design and standardize high-performing signal workflows, enrichment processes, and outbound frameworks.


• Integrate and optimize tools such as clay, teamfluence, lemlist or instantly to ensure system scalability.


• Evaluate and operationalize new data sources (e.g. ad intent, firmographic APIs, product usage signals).

Enablement & Process Ownership

• Build and maintain internal GTM knowledge infrastructure – including playbooks, templates, and Loom walkthroughs.


• Establish delivery standards and best practices to align client expectations with capacity and system complexity.


• Mentor junior GTM engineers and working students to ensure skill development and process consistency.

Strategic Contribution

• Identify “winning use cases” and translate them into repeatable frameworks that scale across clients.


• Collaborate with leadership on service design, new offerings, and GTM methodology refinement.

Requirements

• Proven experience delivering complex B2B automation or sales enablement projects (SaaS or professional services).


• Deep understanding of GTM tooling and RevOps architecture – ability to design technical solutions from strategic input.


• Hands-on experience with: Clay, Smartlead, Lemlist, Instantly; Automation tools: Make.com, n8n, Zapier; HubSpot CRM (data architecture, workflows, integrations)


• Advanced use of LLMs (GPT, Claude, Perplexity) for enrichment, personalization, and signal analysis.


• Strong project management skills and client-facing communication (English & German).Analytical mindset with a focus on precision, repeatability, and measurable performance impact.

Benefits

• Building and co-shaping DACH's leading Pipeline, Sales & HubSpot agency


• Working with a manageable number of focused clients (4-6 simultaneously)


• Positioning as a specialist expert in the B2B sales landscape


• 90% remote work and fast decision-making processes


• Performance-based compensation based on results


• Professional development budget of up to 5,000 CHF annually

For fast-growing 7-figure B2B software entrepreneurs committed to scale sales quickly, efficiently & without 6-figures mistakes through hands-on pipeline generation, revenue enablement & a world-class CRM.

Hiring Process:

1. Initial Conversation 30': Get to know each other and understand whether we are a fit.


2. Deep Dive Conversation 60': We dive deep into your previous experience that relates to the job & how SalesPlaybook can be part of your future professional journey.


3. Remote Task: We ask you to complete our remote task at home, so that we understand how you work on a challenging problem. It's followed up by a 15min Q+A.


4. Offer & Get-To-Know the Team: Finally, you speak to our entire team, which has the final say on our end


5. Reference Checks & Signature: We typically do 2-3 thorough reference checks as a final step.