Job Description

As Head – CPG (Online Channels), you will own and scale Chai Point’s packaged products business across E-commerce, Quick Commerce, D2 C, and emerging digital platforms. This role demands a leader who understands the digital shelf, performance marketing, platform dynamics, and can build a profitable, high-velocity online growth engine.
This is a pivotal opportunity to shape Chai Point’s presence across Amazon, Flipkart, Blinkit, Zepto, Instamart, and beyond.
Key Responsibilities
1. Online Business Ownership & P&L
- Own the online CPG business P&L, revenue targets, and contribution margins.
- Drive aggressive growth across digital channels while ensuring sustainable profitability.
- Define the online channel strategy aligned with Chai Point’s overall consumer brand ambition.
2. Marketplace & Platform Growth
- Lead end-to-end management of key platforms:
Amazon, Flipkart, Big Basket, Jio Mart, Blinkit, Zepto, Swiggy Instamart, etc.
- Build strong joint busine...

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