Head D2C Ecommerce

PURPOSE AND IMPACT OF YOUR ROLE:

The D2C Head will lead the end-to-end strategy and execution for myTrident’s direct-to-consumer business. This role is pivotal in driving revenue growth, enhancing customer experience, and building a strong digital presence for the brand. This role requires a data-driven, creative, and strategic individual who can manage the end-to-end operations across e-commerce platforms, from user acquisition to conversion and retention.

Strategy & Planning:

• Develop and implement a comprehensive DTC ecommerce strategy aligned with overall business goals.

• Identify market trends, customer needs, and competitive landscape to drive strategic initiatives.

Site Management & Optimization:

• Oversee the daily operations of the e-commerce website, ensuring an optimal user

experience.

• Implement A/B testing and other optimization techniques to improve site performance and conversion rates.

• Collaborate with web developers and designers to enhance site functionality and aesthetics.

Marketing & Customer Acquisition:

• Plan and execute digital marketing campaigns including SEO, SEM, email marketing, social media, and affiliate programs.

• Develop and manage content strategies to drive organic traffic and improve search engine rankings.

• Utilize data analytics tools to track, measure, and report on campaign performance.

Customer Experience & Retention:

• Design and implement customer retention programs such as loyalty programs, subscriptions, and personalized experiences.

• Handle customer feedback and complaints, ensuring prompt resolution and continuous improvement.

• Develop strategies to enhance customer satisfaction and increase lifetime value.

Inventory & Fulfilment:

• Coordinate with supply chain and logistics teams to ensure accurate inventory levels and timely order fulfilment.

• Manage relationships with third-party logistics providers and shipping carriers.

Data Analysis & Reporting:

• Use analytics platforms to gather insights on customer behaviour, sales performance, and website metrics.

•Prepare and present regular reports on key performance indicators (KPIs) and ROI.

Team Leadership:

• Lead and mentor a team of ecommerce professionals, fostering a collaborative and results oriented environment.

• Coordinate cross-functional teams including marketing, IT, and customer service to achieve business objectives.

Qualifications:

• MBA or equivalent degree in Marketing/E-Commerce preferred.
• 8–12 years of experience in D2C/E-Commerce, with at least 3 years in a leadership role.
• Proven track record of scaling online businesses and driving profitability.
• Strong understanding of digital marketing, analytics, and customer experience.

Skills

• Strategic thinking with hands-on execution capability.
• Expertise in Shopify/Magento or similar platforms.
• Data-driven decision-making and strong analytical skills.
• Excellent leadership and communication abilities.