Job Description
PURPOSE AND IMPACT OF YOUR ROLE:
The D2 C Head will lead the end-to-end strategy and execution for my Trident’s direct-to-consumer business. This role is pivotal in driving revenue growth, enhancing customer experience, and building a strong digital presence for the brand. This role requires a data-driven, creative, and strategic individual who can manage the end-to-end operations across e-commerce platforms, from user acquisition to conversion and retention.
Strategy & Planning:
• Develop and implement a comprehensive DTC ecommerce strategy aligned with overall business goals.
• Identify market trends, customer needs, and competitive landscape to drive strategic initiatives.
Site Management & Optimization:
• Oversee the daily operations of the e-commerce website, ensuring an optimal user
experience.
• Implement A/B testing and other optimization techniques to improve site performance and conversion rates.
• Collaborate with web developers and designers to enhance site functionality and aesthetics.
Marketing & Customer Acquisition:
• Plan and execute digital marketing campaigns including SEO, SEM, email marketing, social media, and affiliate programs.
• Develop and manage content strategies to drive organic traffic and improve search engine rankings.
• Utilize data analytics tools to track, measure, and report on campaign performance.
Customer Experience & Retention:
• Design and implement customer retention programs such as loyalty programs, subscriptions, and personalized experiences.
• Handle customer feedback and complaints, ensuring prompt resolution and continuous improvement.
• Develop strategies to enhance customer satisfaction and increase lifetime value.
Inventory & Fulfilment:
• Coordinate with supply chain and logistics teams to ensure accurate inventory levels and timely order fulfilment.
• Manage relationships with third-party logistics providers and shipping carriers.
Data Analysis & Reporting:
• Use analytics platforms to gather insights on customer behaviour, sales performance, and website metrics.
•Prepare and present regular reports on key performance indicators (KPIs) and ROI.
Team Leadership:
• Lead and mentor a team of ecommerce professionals, fostering a collaborative and results oriented environment.
• Coordinate cross-functional teams including marketing, IT, and customer service to achieve business objectives.
Qualifications:
MBA or equivalent degree in Marketing/E-Commerce preferred.
8–12 years of experience in D2 C/E-Commerce, with at least 3 years in a leadership role.
Proven track record of scaling online businesses and driving profitability.
Strong understanding of digital marketing, analytics, and customer experience.
Skills
Strategic thinking with hands-on execution capability.
Expertise in Shopify/Magento or similar platforms.
Data-driven decision-making and strong analytical skills.
Excellent leadership and communication abilities.
The D2 C Head will lead the end-to-end strategy and execution for my Trident’s direct-to-consumer business. This role is pivotal in driving revenue growth, enhancing customer experience, and building a strong digital presence for the brand. This role requires a data-driven, creative, and strategic individual who can manage the end-to-end operations across e-commerce platforms, from user acquisition to conversion and retention.
Strategy & Planning:
• Develop and implement a comprehensive DTC ecommerce strategy aligned with overall business goals.
• Identify market trends, customer needs, and competitive landscape to drive strategic initiatives.
Site Management & Optimization:
• Oversee the daily operations of the e-commerce website, ensuring an optimal user
experience.
• Implement A/B testing and other optimization techniques to improve site performance and conversion rates.
• Collaborate with web developers and designers to enhance site functionality and aesthetics.
Marketing & Customer Acquisition:
• Plan and execute digital marketing campaigns including SEO, SEM, email marketing, social media, and affiliate programs.
• Develop and manage content strategies to drive organic traffic and improve search engine rankings.
• Utilize data analytics tools to track, measure, and report on campaign performance.
Customer Experience & Retention:
• Design and implement customer retention programs such as loyalty programs, subscriptions, and personalized experiences.
• Handle customer feedback and complaints, ensuring prompt resolution and continuous improvement.
• Develop strategies to enhance customer satisfaction and increase lifetime value.
Inventory & Fulfilment:
• Coordinate with supply chain and logistics teams to ensure accurate inventory levels and timely order fulfilment.
• Manage relationships with third-party logistics providers and shipping carriers.
Data Analysis & Reporting:
• Use analytics platforms to gather insights on customer behaviour, sales performance, and website metrics.
•Prepare and present regular reports on key performance indicators (KPIs) and ROI.
Team Leadership:
• Lead and mentor a team of ecommerce professionals, fostering a collaborative and results oriented environment.
• Coordinate cross-functional teams including marketing, IT, and customer service to achieve business objectives.
Qualifications:
MBA or equivalent degree in Marketing/E-Commerce preferred.
8–12 years of experience in D2 C/E-Commerce, with at least 3 years in a leadership role.
Proven track record of scaling online businesses and driving profitability.
Strong understanding of digital marketing, analytics, and customer experience.
Skills
Strategic thinking with hands-on execution capability.
Expertise in Shopify/Magento or similar platforms.
Data-driven decision-making and strong analytical skills.
Excellent leadership and communication abilities.
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