Head Ecommerce – DTC& eCommerce

Senior Manager – DTC, eCommerce

Full time | Bangalore, India

Calling all originals: At Levi Strauss & Co., you can be yourself — and be part of something bigger. We’re a

company of people who like to forge our own path and leave the world better than we found it. Who believe

that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit — and your

future.

Summary of the role:

Vision to transform Levis® into the ‘best performing and most admired e-commerce business in India.

Direct-to-consumer (DTC) lead is responsible for owning and driving DTC ecommerce strategy, execution and

performance across Brand.com website & App and third-party Marketplaces, possessing a complete

understanding of internal and external variables that impact the business. Establish the brand as a leader in

the ecommerce space by growing revenue, optimizing consumer experience, and enhancing the UI & UX on

the Website and Mobile App.

About the role:

Strategy:

• Develop annual consumers sales strategies for growth based on overall channel goals and objectives.

• Own the P&L, ensuring profitability and alignment with overall business growth.

• Deliver best-in-class consumer experience for brand Website & Mobile App in liaison with the digital

product managers. Ensure a smooth and user-friendly website experience, including navigation,

search functionality, and checkout process.

Consumer Experience:

• Lead website and app UI/UX enhancement, ensuring optimal navigation, search functionality,

checkout process, etc.

• Partner with data science and product tech team on new features, program solutions and

performance metrics based on consumer journey to identify opportunities and optimize efforts.

• Create a pricing framework to drive sales & profitability.

• Track & improve CSAT & NPS through exceptional consumer experiences.

• Continuously assess and improve the user experience by conducting user testing, A/B testing, and

gathering customer feedback.

• Optimize sorting, search & recommendations – through an in-depth data analysis and consumer

behavior to keep the search and recommendations results most relevant for consumers.

Marketing:

• Perform in-depth data analysis to form and deliver actionable recommendations to Marketing Team

for both short- and long-term campaign strategies and consumer engagement recommendations.

• Work with the marketing team to identify the best RoI initiatives to optimize SEM, SEO and Email

Marketing. Implement SEO best practices to improve website visibility and search engine rankings.

• Create Monthly marketing, content & promotional calendar. Manage & execute promotional offers for

customers and track adoption, conversion.

Product & Catalog Management:

• Influence product assortment - seasonal trends for all categories, in-partnership with Brand

Merchant team, resulting in higher consideration and sales across BAU/ Events

• Lead the creation and optimization of product content, including PDP, A+ content and product

images

• Perform regular audit of product catalogs to ensure accuracy, and relevancy.

• Drive better conversion through an enhanced catalogue & content - own catalogue (photoshoot,

videos) & content creation.

Operations:

• Analyze website traffic, conversion rates, and customer behavior to understand the impact of

ecommerce demand on the online shopping experience.

• Responsible for regular reporting on website performance and customer experience metricsoptimizing

site operations, identifying opportunities, and suggesting strategies to achieve sales

growth.

• Forge strategic alliances with banks, wallets, UPI platforms, couponing websites, affiliate sites etc. to

drive traffic to own eCommerce platform.

• Working closely with demand planning and warehousing teams to ensure smooth order fulfillment

and meeting the Fulfilment Centre’s SLAs.

• Monitor product inventory levels and coordinate with the inventory team to ensure availability and

accurate product listings.

• Ensure on-time New Season Launch across e-commerce channels.

• Implement pricing strategies, discounts, and promotions to drive sales and optimize profitability

• Implement responsive design and mobile optimization for seamless browsing on various devices.

Team:

• Lead a team of engaged, competent and motivated individuals to deliver outlier results in terms of

business results and personal growth

About you:

• Management Graduate/Product Management/Digital Marketing

• Minimum 8 years’ experience in eCommerce

• Proven leadership experience in a Direct-to-consumer role with responsibility for online sales and

consumer experience

• Demonstrated success in managing P&L, and growing online revenue

• Knowledge of eCommerce operations, and merchandising

• Technical aptitude and agility to learn web-based tools

• Knowledge of eCommerce promotion planning, Digital Marketing (SEO/SEM, Email, Social & Display

Media, Web & App Push, Affiliates, etc.), Website Optimization, and track Performance Marketing

metrics (CPC, CPM, ROAS, CTR, etc.), and Revenue per session.

• Strong analytical skills, well versed with MS office tools, Google Analytics, CRM, Shopify Platform,

check-out & App Engagement Tools

• Strategic digital expertise and influence to unlock greater value and impact for our

partners/business.

• Excellent understanding of UX, web design, customer flow and web analysis

• Proven analytical capabilities and project management skills, great attention to detail, and a proven

record of driving DTC & Wholesale growth.

• Ability to think both strategically and tactically and work in a fast-paced team environment.

• Build strong relationships with category teams at all ecommerce partners and cross functional

internal teams

• High competency in written and verbal communication skills (preparation of business

documentation a must).

• Exceptional interpersonal skills and proven experience in leading cross-functional projects

Benefits

We put a lot of thought into our programs to provide you with a benefits package that matters. Whether it is

for medical care, taking time off, improving your health or planning for retirement, we've got you covered.

Here's a small snapshot:

• Complimentary preventive health check-up for you & your spouse

• OPD coverage

• Best in class leave plan including paternity & family care leaves

• Counselling sessions to prioritize mental well-being

• Exclusive discount vouchers on Levi’s products

We are an Equal Opportunity Employer committed to empowering individuals from all walks of life to achieve

their professional goals with us, regardless of race, religion, gender, gender identity, pregnancy, disability, sexual

orientation, age, national origin, citizenship status, or genetic information. We actively seek and encourage

applications from diverse candidates, including those with disabilities, and offer accommodations throughout

the selection process upon request.

To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we

never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age,

or marital, veteran, or disability status.