Job Description
JOB PURPOSE
The Group Head of Digital Analytics will lead the
end-to-end analytics
function across the entire digital customer funnel — acquisition, activation, engagement, revenue, retention (and advocacy) — for both the core telco business and the mobile-financial-services (MFS) division. This leader will build and operationalise a high-impact analytics capability: delivering actionable insights, enabling data-driven marketing, product and growth decisions, and embedding analytics into the business to drive incremental revenue, optimise marketing ROI and support new value-streams (e.g., credit, embedded finance, wallets).
They will oversee funnel measurement, attribution, predictive modelling, experimentation and insight generation, while partnering with digital platforms, MarTech, business intelligence, data engineering and business stakeholders to scale analytics across the organisation.
Key Responsibilities:
Define and lead the
analytics stra...
The Group Head of Digital Analytics will lead the
end-to-end analytics
function across the entire digital customer funnel — acquisition, activation, engagement, revenue, retention (and advocacy) — for both the core telco business and the mobile-financial-services (MFS) division. This leader will build and operationalise a high-impact analytics capability: delivering actionable insights, enabling data-driven marketing, product and growth decisions, and embedding analytics into the business to drive incremental revenue, optimise marketing ROI and support new value-streams (e.g., credit, embedded finance, wallets).
They will oversee funnel measurement, attribution, predictive modelling, experimentation and insight generation, while partnering with digital platforms, MarTech, business intelligence, data engineering and business stakeholders to scale analytics across the organisation.
Key Responsibilities:
Define and lead the
analytics stra...
Apply for this Position
Ready to join Confidential? Click the button below to submit your application.
Submit Application