Head - Marketing

Roles and Responsibilities:

- Develop and execute comprehensive performance marketing strategies for customer acquisition and conversion.

- Conduct market research, competitor analysis, and customer segmentation to optimize campaign targeting Collaborate with cross-functional teams for creating compelling marketing assets.

- Manage and optimize campaigns, including budget allocation, bid management, and landing page optimization.

- Analyze key metrics (CPA, ROAS, CLV) for data-driven decision-making.

- Utilize marketing tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics) for monitoring and insights.

- Prepare and present performance reports to senior management.- Stay updated on industry trends and lead a team of specialists, fostering collaboration and professional development.

- Drive campaigns within allocated budgets, ensuring positive ROI.

- Develop and implement strategies aligned with business goals...