Job Description

  • Lead brand transformation at a top-tier consumer electricals company
  • Exciting opportunity

    • About Our Client

    Our client is a leading brand in the consumer electricals and home appliances space, part of a reputed diversified business group. The organization is known for its innovation-driven mindset, commitment to quality, and customer-centric approach. It is currently undergoing a brand transformation journey, aiming to build a future-fit, digitally forward identity that resonates with modern consumers.

    Job Description

    · Location: Delhi / NCR

    · Reporting To: Chief Marketing Officer

    · Team Leadership: 15-20 direct/matrix reports

    · Stakeholder Engagement: Cross-functional collaboration with BU Heads, Sales, Category, HR, and senior leadership including MD/CEOWhat You'll Lead:

    * Brand Strategy & Identity: Define and refresh brand architecture, customer segmentation, and long-term positioning.

    * Integrated Marketing: Drive ATL, BTL, digital, and regional campaigns with a unified brand voice.

    * Creative & Content Excellence: Oversee creative development, agency partnerships, and in-house content teams.

    * BU Marketing Plans: Align marketing roadmaps with business unit goals, KPIs, and activation strategies.

    * Channel & Trade Marketing: Build feedback loops with channel partners and drive market share through targeted promotions.

    * Digital & PR: Lead digital storytelling, social media, and PR to build a premium brand presence.

    The Successful Applicant

  • 15+ years of deep experience in building consumer brands.
  • Should have handled large scale, complex marketing operations in traditional distribution set ups.
  • A forward thinker, should have depth of knowledge across all facets of marketing and passion to transform the organisation into a future-fit brand at the leading edge of consumer marketing.
  • Prior experience in Consumer Durables/ Appliances, FMCG or D2C and demonstrated ability to work in matrixed environments will be an added advantage.
  • Some prior experience in Product Management, Consumer Insights is important
  • A self-starter with ability to build relationships with and influence internal teams
  • Must have proven ability to multitask and deliver key projects at a fast pace

    • Apply for this Position

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