Head of Digital

Responsibilities: Digital Strategy and Brand Development Lead and manage the Digital team, which includes Digital Analysts specializing in Social Media, Influencer Marketing, Search, SEO, and Direct Marketing.

Ensure seamless collaboration between digital marketing functions to create integrated and high-impact campaigns.

Social Media and Influencer Marketing Oversight Provide strategic direction for social media initiatives, ensuring alignment with brand identity and digital objectives.

Oversee content development, engagement strategies, and performance analysis across social platforms.

Guide influencer marketing efforts, including influencer selection, partnership management, and campaign performance tracking.

Ensure content quality and consistency across all social and influencer marketing efforts.

Search and SEO Strategy Oversee paid search campaigns (Google Ads, Bing Ads, and social media advertising), ensuring optimal...