Head of Digital Marketing

Role Overview

We are seeking an experienced Digital Marketing leader to own the Digital Marketing & Brand P&L and drive scalable growth across acquisition, conversion, revenue, and profitability. This role demands strong performance marketing expertise, data-driven decision-making, and cross-functional collaboration.

Key Responsibilities

• Own and manage the Digital Marketing & Brand P&L
• Drive end-to-end customer growth across conversion, revenue, and profit
• Lead performance marketing initiatives across Google, Meta, and online platforms
• Manage the full marketing funnel: awareness, consideration, acquisition, and retention
• Build and execute performance-optimized acquisition strategies
• Oversee daily campaign execution, monitoring, and optimization
• Build and scale affiliate networks to drive high-quality conversions
• Optimize CAC, CV...