Head of Lifecycle

Overview

At Reverse Tech , we build and scale our own subscription-first digital brands in the health and wellness space, with the ambition to help 10 million people improve their health by 2030. We move fast, measure what matters, and operate with a strong data-driven mindset — no big egos, just big data.

We’re looking for a Head of Lifecycle to own and scale our customer lifecycle across email, push, in-app and app content, ensuring high deliverability, reliable infrastructure, and strong engagement as we grow multiple brands in parallel. This is a player-coach role with real ownership: you’ll lead and grow a high-performing lifecycle/CRM team while staying close to the technical execution.

We currently operate two in-house brands: Reverse Health (our most mature brand) and Muscle Charge (our men’s brand). We are actively building additional brands fully in-house .

Responsibilities

• Own and s...