Head of Performance Marketing

Job Summary

We are hiring for Head - Performance Marketing,

With a successful track record to drive revenue, user acquisition, and brand awareness.

Who can focus on data-driven marketing strategies to optimize marketing ROI and achieve

business objectives.

Who shall have an expertise in digital marketing analytics that can support effective

campaign targeting and performance measurement.

Should be able play a pivotal role in driving customer acquisition, increasing conversion

rates, and maximizing marketing efficiency.

Job Responsibilities

Develop (through the content & Advertising team) and oversee overall performance

marketing strategy

Create and manage Google Ad campaigns. (SEM)

Create and manage Facebook Ads and Instagram Ads. (Social media advertising)

Ensure top organic search ranking positions (SEO)

Regularly review and optimise all advertising campaigns for positive ROAS

Manage paid listings on third party websites and media partners

Develop and oversee email marketing and marketing automation strategy

Set up, manage, and optimise email marketing campaigns (EDM newsletters, drip

campaigns, loyalty campaigns, etc.)

Manage Google Analytics to track and measure all marketing campaigns

Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog)

and recommend optimisation action plans to sales and marketing teams

Conduct regular conversion rate optimisation audits and execute A/B tests, user

testing/feedback to improve conversion rates across the brands digital channels and assets

Qualification

In-depth knowledge of web analytics, Google Adwords, Facebook Marketing

Leadership skills with the ability to set and prioritize goals

Analytical mind

Should be from a TOP School such as IIT, BITS, /NIT if from Tech, or IIM, ISB, MDI and the

likes.

Proficient in spoken and written English

Strong proven track record for managing millions in ad spend

Email marketing platforms

Self-driven

Degree in Marketing communications or equivalen

About the Company

The Ayurveda Experience is Americas largest online Ayurvedic house of brands that

markets natural, herbal skincare, bodycare, haircare products and wellness

supplements. Advanced in 4 continents and having spread its wings in about 26+

countries, with over 1.75 million customers from the US, UK, Canada, Australia, New

Zealand, Germany, France, Italy, Spain, Asia and more with thousands of 5-star

reviews.