Hiring For NBFC : Head : Fixed Deposit : Pune

Roles and Responsibilities

The role is also responsible for business activation, growth and creating new deposit opportunities/cross-sell

opportunities for FD Business across all its established channels.

Role has two primary dimensions. First is to envisage, plan and implement capability development through

process and technology reinvent for FD business and second is to work with the top of the funnel and drive

campaign management, remarketing notifications, segmentations, and personalization in order grow FD

books in conjunction with leveraging existing technology platforms.

1. Strategic Orientation and Stakeholder Collaboration

Review strategies with EVP and Other Business Heads about customer segments to target,

campaigns to be driven to ensure acquisition and retention of desired customers across the

existing / new FD & Investments channels

Plan and review business strategy to increase cross sell across all distribution channels

Be continually watchful and passionate

2. FD COE – Planning and Implementation

Work closely with the EVP for crafting and executing the FD LRS strategy to identify new

opportunities and accelerate growth

Participate in strategy development process and jointly identify projects for FD COE team

aligned to the business needs, provide direction and guidance to prioritize projects based on

business requirement

3. ARU Run and Campaign Build

Plan various targeted strategies and plans to increase the BFL FD and Investments.

Work with the top of the funnel, which is the overall responsibility of this unit, using expertise

like campaign management, remarketing notification, segmentation, and personalization.

Monitor the Funnel and baseline ratios using tools like GA etc.