Job Description

Roles and Responsibilities

1. Increase organic traffic to the company's website

2. Improve website ranking for target keywords

3. Enhance website content optimization to improve user experience and search engine

performance.

4. Develop and implement link building strategies to improve website authority

5. Perform regular technical SEO audits and optimize website structure and metadata

6. Manage and optimize local search listings for business locations

7. Monitor and analyze website performance metrics and provide regular reporting and insights

8. Research and stay current on search engine algorithm updates and industry trends

9. Collaborate with other marketing teams to ensure SEO aligns with overall marketing objectives

. Develop and lead a team of SEO specialists, providing coaching, guidance, and professional

development opportunities

. Develop and implement a strategic plan for the company's website that aligns with the overall

business goals and objectives

. Manage a team of web developers, designers, and content creators to ensure the website is

updated, optimized, and maintained

. Collaborate with other departments to ensure website content is accurate, relevant, and

engaging for our target audience

. Monitor website analytics and make data-driven decisions to improve website performance and

user experience

. Stay up-to-date with industry trends and best practices in website development, design, and

user experience

. Oversee website security, including regularly updating software and ensuring the website is

protected from cyber threats

. Manage website budget and vendor relationships to ensure cost-effective and efficient

operations

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