Home Decor Brand - Digital Content Creator

The Creative Associate will be responsible for developing high-quality creatives and videos for social media, marketplace listings, emailers, WhatsApp campaigns, and overall brand communication.

Key Responsibilities

● Design static posts, Reels, short-form videos, and stories for Instagram, YouTube, LinkedIn, etc

● Develop creative concepts aligned with brand campaigns, product launches, and social trends.

● Ensure all creatives follow brand guidelines, tone, and aesthetic style.

● Create product infographics, banners, and listing creatives for platforms such as Amazon, Flipkart, Blinkit, Instamart, etc.

● Maintain uniform branding across all marketplace assets.

● Work with the marketing and catalog teams to improve product presentation.

● Design high-conversion flyers, GIFs, and visuals for email and WhatsApp marketing.

● Maintain clarity, visual hierarchy, and strong messaging in campaign designs.

● Support the marketing calendar with timely creative deliverables.

● Contribute to brand identity development including typography, color palette, and visual elements.

● Maintain a consistent brand language across all mediums.

● Assist in packaging design, brochures, lookbooks, and promotional collaterals.

Good to have:

● 2–3 years of experience in graphic design, creative production, or a similar role (preferably in lifestyle, D2C, fashion, or home decor brands).

● Strong visual and aesthetic sense aligned with modern lifestyle brands.

● Proficiency in design and video software: Adobe Photoshop, Illustrator, Premiere Pro/After Effects, Canva, etc.

● Experience in creating short-form content and Reels is a must.

● Understanding of social media communication and digital design trends.

● Ability to multitask and meet deadlines in a fast-paced environment.

● Strong attention to detail and consistency.

● A portfolio showcasing relevant work is mandatory.