IM (WhatsApp) Marketing Channel Lead

Role Summary

The IM – WhatsApp Marketing Channel Lead owns end-to-end WhatsApp content and campaign delivery, including template creation, deployment coordination, and channel governance across markets. This role ensures scalable, compliant, and high-performing WhatsApp activation as part of the omnichannel ecosystem.

Key Responsibilities

• Develop end-to-end WhatsApp content, templates, and message flows for LOCs.
• Manage WhatsApp deployment, including setup, testing, approvals, and delivery.
• Operate a volume-flexible model, scaling IM content support based on market demand.
• Strengthen omnichannel governance through channel standards, templates, and best practices.
• Collaborate with PMs, Platforms, and Tech teams for seamless activation.

Skills & Experience

• Overall 9-12 Years of experience
• Strong understanding of WhatsApp campaign deployment via Salesforce (SFMC).
• Knowledge of IM channel best practices, compliance, and engagement frameworks.
• Ability to create structured templates and content journeys.