IMC MANAGER

Job Title:

Integrated Marketing Communications (IMC) Manager

Job Overview:

We are seeking a highly connected and execution-driven IMC Manager to lead PR-focused and product-launch-heavy marketing initiatives for a confidential, upcoming tech and electronics brand. This role will play a critical part in shaping public perception, managing media visibility, and driving high-impact product launches from planning to post-launch momentum.

Due to the nature of the brand and its launch roadmap, this position requires strict confidentiality, strong industry relationships, and the ability to move quickly in a fast-paced environment.

Key Responsibilities:

• Lead and execute PR-centric integrated marketing strategies, with strong emphasis on product launches
• Plan and manage end-to-end product launch campaigns, including media briefings, press releases, launch events, and influencer or KOL engagements
• Develop compelling bra...