Industry Lead - BFSI (APAC)

Context: Why BFSI, Why Now

The BFSI (Banking, Financial Services, and Insurance) vertical is one of the most strategically important growth areas for AppsFlyer in the APAC region. With the acceleration of FinTech, InsurTech, and digital-first financial services across markets like India, SEA, and China, BFSI brands are redefining customer acquisition, engagement, and retention through mobile-first strategies.

As financial institutions double down on marketing efficiency, regulatory adaptation, and real-time measurement, the need for tailored insights, benchmarks, and industry-specific narratives is higher than ever. This role plays a key part in deepening AppsFlyer's consultative partnership with the BFSI ecosystem - helping us guide key clients, shape our GTM strategy, and capture upside across a high-potential vertical.

About the Role

The Industry Lead - BFSI will serve as AppsFlyer’s subject matter exp...