Influencer Marketing Lead

About the Role

At Wiselife, India’s first yoga brand, we’re on a mission to make yoga and wellness accessible, inspiring, and a part of everyday living. As an Influencer Marketing Expert, you will be at the forefront of building authentic connections with creators who share our passion for wellness.

Main Responsibilities

• Influencer Identification & Onboarding: Research, evaluate, and onboard relevant influencers across Instagram, YouTube, and emerging platforms.
• Relationship Management: Build and maintain strong, long-term relationships with influencers, creators, and agencies.
• Negotiation & Coordination: Manage deliverables, timelines, and budgets while ensuring seamless collaboration.
• Creative Briefs & Scripts: Develop influencer briefs, scripts, and content guidelines aligned with brand objectives and campaign narratives.
• Campaign Execution: Oversee influencer co...