Influencer Marketing Manager

Key Responsibilities

• Identify, onboard, and manage influencers across Instagram, YouTube and emerging platforms aligned with brand aesthetics.
• Plan and execute influencer campaigns for launches, collections, and ongoing brand storytelling.
• Handle end-to-end influencer coordination including outreach, negotiation, briefs, timelines, and deliverables.
• Manage product seeding, gifting, and PR outreach to creators.
• Track influencer performance metrics (reach, engagement, conversions) and share campaign reports.
• Ensure all influencer content aligns with Fraganote’s luxury brand tone and visual guidelines.
• Stay updated on influencer trends, platform updates, and competitor activity.
• Maintain strong long-term relationships with creators, agencies, and managers.
• Coordinate with internal teams (brand, content, performance marketing, design) for seamless execution.

Requirements & Qualifications

• 2–3 years of experience in influencer marketing, preferably within D2C, beauty, fragrance, fashion, or lifestyle brands.
• Strong understanding of social media platforms and creator ecosystems.
• Excellent communication, negotiation, and relationship-management skills.
• Experience with both barter and paid influencer collaborations.
• Data-driven mindset with basic knowledge of influencer analytics and ROI.
• Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously.
• Bachelor’s degree in Marketing, Communications, or a related field.