Job Description
Job description
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Cold Calling & Email Outreach : Initiate contact with potential clients (schools, educational institutions, universities, and individual learners) through cold calls, emails, and social media to generate leads.
Lead Qualification : Assess the needs, interests, and potential of leads to determine whether they are a good fit for the company’s EdTech solutions.
Database Management : Maintain and update a database of prospects, tracking interactions, and ensuring follow-ups.
Lead Nurturing : Build relationships with potential clients and maintain communication to nurture leads until they are ready to make a purchase decision.
2. Product Demonstrations and Presentations
Virtual Demos : Conduct online product demonstrations, webinars, and presentations to showcase the features, benefits, and value of the EdTech products (such as learning management systems, online courses, educational apps, etc.).
Tailored Solutions : Customize product presentations based on the prospect’s educational needs, whether for institutions, teachers, or students.
Effective Communication : Clearly articulate how the product can improve teaching, learning outcomes, or administration processes for clients.
3. Sales Process Management
Sales Funnel Management : Manage the end-to-end sales process, from lead generation to conversion, ensuring prospects move through the sales pipeline effectively.
Quote Preparation : Prepare and send quotes, proposals, and pricing details to potential clients based on their specific requirements.
Negotiation & Closing : Handle negotiations regarding pricing, terms, and conditions, and close sales agreements to meet monthly and quarterly sales targets.
Follow-Up : Engage in regular follow-ups with leads who have shown interest but have not yet converted, addressing any concerns and pushing them toward a decision.
4. Customer Relationship Management (CRM)
CRM Tool Utilization : Use CRM software (such as Salesforce, HubSpot, or other tools) to track leads, opportunities, communications, and sales progress.
Pipeline Tracking : Maintain accurate and up-to-date records of interactions with prospects and customers to ensure timely follow-ups and conversions.
Customer Retention : Maintain a relationship with existing clients to encourage renewals, upselling, or referrals for new business.
5. Market Research & Analysis
Industry Trends : Stay updated on the latest trends in education technology, online learning, and digital education tools to better position the products.
Competitor Analysis : Track competitors’ offerings, pricing strategies, and sales tactics to adjust approaches and stay competitive.
Customer Feedback : Collect and analyze feedback from prospects and customers to help improve sales strategies and product offerings.
6. Collaborating with Cross-Functional Teams
Marketing Collaboration : Work closely with the marketing team to share insights from sales interactions and align on marketing campaigns that target the right audience.
Product Team Liaison : Collaborate with product teams to communicate customer needs and feedback, helping to tailor products or services to meet market demands.
Customer Support Coordination : Coordinate with the customer support team to ensure a smooth onboarding process for new clients and resolve any post-sale issues.
Key Skills and Qualities for an Inside Sales Executive in the EdTech Industry:
Strong Communication Skills : Ability to communicate effectively, both verbally and in writing, to engage with prospects and clients.
Sales Acumen : Deep understanding of sales processes, from lead generation to closing deals.
Tech-Savviness : Familiarity with CRM tools, virtual meeting platforms, and other sales-related software.
Problem-Solving Ability : Aptitude for identifying client needs and offering tailored solutions.
Time Management : Efficient in managing multiple leads and tasks while meeting sales goals.
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