Integrated Communications Senior Manager

**Position**:
Integrated Communications Senior Manager
**Profile**:
**Mission**:
- Responsible of brand love across all touchpoints, increase brand awareness and become brand #1 luxury beauty retailer.
- Responsible of paid, owned and earned strategies aligned to annual calendar. Full funnel strategies to attract, engage and convert audiences.Budget allocation and efficiencies, manage MXP$110M investment**Responsabilities**:
**Media**:
- Responsible of efficient budget allocation, strategies for maximization and post measures KPIs as ROA.Responsible of media plan accordingly to audiences, understand consumer journey and touch points.**PR**:
- Lead PR team to continue building brand image, comms management and influencer marketing.
- Develop influencer strategies based on consumer preference, generate tiers and Sephora squad.
- Establish Influencer Marketing strategyManage Media Crisis thru correct escalation**Social Media**:
- Lead SM team to continue g...