Job Description
Opportunity to lead the entire International arm of the business unitOpportunity to grow with a fast growing, consumer focused personal care brandAbout Our Client
Our client is a fast growing, D2C Personal care Company
Job Description
1. Business Ownership:
Own the P&L for the USA market - revenue, margins, growth targetsDevelop and execute the go-to-market strategy tailored for the audience
2. eCommerce & Marketplace Management:
Manage and grow D2C (Shopify/Brand Website) & online marketplaces (Amazon US, , , etc.)Ensure seamless cataloging, pricing, listing optimization, and SEO performance
3. Marketing & Growth:
Partner with performance marketing teams to plan and execute campaigns on Meta, Google, TikTok, etc.Drive influencer and affiliate collaborations specific to the audienceLeverage CRM, retargeting, and loyalty programs to improve repeat purchases
4. Cross-functional Collaboration:
Work with Product, Operations, Design, and Customer Service teams to localize offerings and experienceCoordinate with logistics & 3PL partners for smooth international fulfillment
5. Consumer Insights & Trends:
Monitor competitive landscape, consumer preferences, and category trendsUse data and insights to improve product-market fit and campaign effectiveness
6. Compliance & Regulatory:
Ensure product, packaging, and marketing claims comply with FDA & US regulatory standardsWork with legal consultants for trademark/IP/labeling guidelinesThe Successful Applicant
5-8 years of experience in managing international D2C businesses, with 2-3+ years focused on the USA marketExperience in color cosmetics, skincare, or personal care categories is essentialStrong analytical and commercial acumen with a growth mindsetProficiency in eCommerce tools (Shopify, Amazon Seller Central, GA4, Klaviyo, etc.)Understanding of cross-border logistics, customs, and local fulfillment modelsAbility to think both strategically and execute hands-on
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