Internship: Global Consumer Financial Services, Digital Business [January 2025 - May 2025]

Learning Objective (1)

1. Product Operations: Manage and execute product operations for personalization features.
2. Product Marketing: Learn about driving engagement and conversions for the OCBC app.
3. Understand retail banking products.
4. Learn about agile development processes.

Learning Objective (2)

1. Understand the digital business landscape and its omni-channels.
2. Learn to collaborate with stakeholders from the various departments.
3. Learn to develop marketing campaigns through the use of data and analytics.

Learning Objective (3)

1. Learn about the bank's strategic roadmap for digital products.
2. Hands-on experience with launching of Digital products.
3. Learn to use data and analytics to drive the digital adoptions.

Learning Objective (4)

1. Learn Digital Banking, Product Development, agile framework
2. Hands-on experience with launching of Digital Marketing campaigns to increase customers' digital adoption and investment
3. Learn to use data and analytics for customer engagement, sales and marketing

Job Description (1)

• The internship revolves around understanding what goes into developing & maintaining the expanded personalization and customization capabilities for the OCBC App and INB.
• He/She will manage day to day operations liaising with multiple stakeholders and ensuring that personalisation banners are properly managed in our system.
• Over time, he/she will also work with the manager to measure and improve the personalisation capabilities.  

Job Description (2)

• Execute strategic roadmap for digital products as part of the bank’s omni-channel acquisition and engagement model.
• Collaborate with various business and functional teams across divisions to deliver impactful investment solutions, digital platform features, experience and capabilities to our customers.
• Work with agile squads to develop new digital capabilities and initiatives through use of data & analytics, market trends to support digital wealth sales.

Job Description (3)

• Digital Platform Awareness.
• Agile Framework.
• Hands-on experience as product owner.
• End-to-end experience of digital business.

Job Description (4)

• Assist Product owners in execution of the product roadmap.
• Agile Framework.
• Stakeholder coordination.
• Contribute towards monetization and go-to-market plans.

Job Requirement (1)

• Experience in marketing, best within the financial industry.
• Basic understanding of mobile app development.
• Familiar with HTML.
• Analytical.
• Able to build rapport with people well.
• Being open-minded.

Job Requirement (2)

• Hands on experience with developing marketing campaigns.
• Use of excel and PowerPoint for presentations.
• Data analytics and keen eye for financial data.

Job Requirement (3)

• Help execute digital core book of work, peer comparison.
• Digital business Heatmap updates & maintenance.
• Help PO with coordination different teams.
• Understand & create a view from Customer data & demographics etc.

Job Requirement (4)

• Basic understanding of Digital, Technology and Banking.
• Good communication skills.
• Open mind and eagerness to learn.