Job Description

Essential Job Duties and Responsibilities:

Join International SOS – Protecting Lives Worldwide
International SOS is the global leader in health and security services, helping organizations keep their people safe and healthy wherever they work. From expert medical and security assistance to emergency response and risk management, we operate in over 90 countries through a trusted network of clinics and professionals. If you’re passionate about making a real impact and thrive in a dynamic international environment, join our mission today. We’re looking for a hands-on Japanese-English Bilingual Senior Digital Marketing Executive to drive demand, generate leads, and boost brand awareness through SEO, SEM, email, social, and marketing automation.

Description:


  • Execute digital marketing activities across multiple channels, including website, SEO, SEM, email, mobile, display, PPC, and social media, ensuring localization and cultural relevance for the Japanese market


  • Plan, design, and implement multi-channel campaigns aligned with Japan’s marketing strategy and global standards


  • Launch and optimize online advertisements through platforms such as Google Ads and Microsoft Ads to increase brand awareness and drive conversions


  • Manage SEO efforts, including keyword research, image optimization, and technical SEO tailored to Japanese search behavior


  • Develop and execute marketing automation campaigns using Eloqua to nurture, score, and qualify leads


  • Serve as the primary contact for Eloqua, Sitecore, and Salesforce (SFDC), ensuring smooth integration and compliance with data privacy regulations


  • Monitor and analyze campaign performance using analytics tools (GA4, Power BI), optimize for ROI, and prepare reports for stakeholders


  • Maintain marketing dashboards and ensure database health and segmentation to support effective lead nurturing


  • Collaborate closely with local and global teams to ensure brand consistency and alignment with Japan-specific business objectives

    • Requirements

  • Native or business level of Japanese

  • Business level of English 

  • Solid foundation in digital marketing, including website management. SEO, SEM, email, and social media

  • Strong analytical skills with the ability to interpret data and recommend actions to maximise campaign ROI

  • Tech-savvy and familiar with MarTech solutions; ability to leverage tools for marketing automation and analytics

  • Understanding of lead generation, demand generation, and sales performance KPIs

    • Preferred: Experience with Eloqua, Salesforce, and Sitecore

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