Job Description

**Job Summary**



The Jr BA-Market Research role involves gathering and analyzing market data to support strategic decision-making. With a focus on the Hi-Tech and Online domains the candidate will contribute to identifying market trends and consumer preferences. This hybrid position requires a blend of technical expertise in market research and domain knowledge to drive impactful insights.



**Responsibilities**



+ Conduct comprehensive market research to identify trends and opportunities within the Hi-Tech and Online sectors

+ Analyze consumer behavior and preferences to provide actionable insights for strategic planning

+ Collaborate with cross-functional teams to integrate market research findings into business strategies

+ Develop and maintain databases of market data to ensure accurate and up-to-date information

+ Utilize statistical tools and software to interpret complex data sets and generate reports

+ Present research findings to stakeholders in a clear and concise manner to facilitate informed decision-making

+ Monitor industry developments and competitor activities to identify potential threats and opportunities

+ Assist in the design and implementation of surveys and questionnaires to gather primary data

+ Provide recommendations based on research findings to enhance product offerings and marketing strategies

+ Support the development of business cases and proposals by providing relevant market insights

+ Ensure compliance with ethical standards and guidelines in all research activities

+ Contribute to the continuous improvement of research methodologies and processes

+ Maintain a strong understanding of market dynamics and emerging technologies in the Hi-Tech and Online domains



**Qualifications**



+ Demonstrate proficiency in market research methodologies and data analysis techniques

+ Possess strong analytical skills to interpret complex data and generate actionable insights

+ Exhibit excellent communication skills to effectively present research findings to stakeholders

+ Have experience in using statistical software and tools for data analysis

+ Show familiarity with the Hi-Tech and Online domains to provide relevant market insights

+ Display ability to work collaboratively in a hybrid work model

+ Demonstrate attention to detail and accuracy in all research activities.

Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

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