Junior Copywriter

Role Summary

The Copywriter will be responsible for creating compelling, original, and high-quality written content across multiple platforms in alignment with the brand’s voice, tone, and messaging guidelines. This role requires a strong understanding of brand identity, target audiences, and marketing objectives to deliver clear, persuasive, and impactful communication. The Copywriter will work closely with internal teams to interpret briefs, manage timelines, and ensure all content meets quality standards and operational processes.

Key Responsibilities

1. Brand Understanding & Alignment

• Interpret and decode briefs shared by supervisors, clearly identifying brand requirements, identity, and target audience.
• Maintain a strong understanding of the brand’s voice, tone, and messaging guidelines to ensure all communication aligns with the brand’s identity and values.

2. Content Creation

• Produce high-quality, original, and creative written content that consistently reflects the brand’s voice, tone, and style guidelines.

3. Copywriting

• Write clear, concise, and persuasive copy for a wide range of marketing materials, including but not limited to:

Advertisements

Product descriptions

Website content

Social media posts

Email campaigns

Blog articles

Scripts and storyboards

4. Editing & Proofreading

• Review, edit, and proofread all copy to ensure accuracy, clarity, consistency, and adherence to brand standards.

5. Research

• Conduct research to understand target audience demographics, preferences, and behavior to tailor messaging effectively.
• Stay updated on industry trends and best practices to create relevant and innovative content.

6. Time Management

• Adhere to internal turnaround times (TATs) and manage multiple deliverables efficiently.

7. Operations & Compliance

• Follow documented standard operating procedures (SOPs) and internal processes consistently.