Junior Copywriter

Job Title: Junior Copywriter

Location: Mumbai

Experience: 1 – 3 years

About the Role

Interflora is looking for a Junior Content Writer with a flair for storytelling and a keen eye for detail. The ideal candidate should be passionate about creating refined, emotive, and brand-appropriate content across platforms. You will support content creation for campaigns, digital channels, and brand assets while learning to craft narratives that reflect Interflora’s signature aesthetic and voice.

Key Responsibilities

• Write long-form and short-form content aligned with Interflora’s brand positioning and tone of voice.
• Assist in developing creative concepts and brand stories for campaigns, product highlights, and collaborations.
• Create engaging copy for the website, blog, emailers, paid ads, brochures, and other marketing materials.
• Collaborate with the marketing and design teams to support cohesive and impactful messaging across creatives.
• Research trends, audience insights, and industry developments to inform content ideas.
• Support in writing social media captions, video scripts, and event-related communication.
• Edit and proofread content to ensure clarity, consistency, and adherence to brand guidelines.

Key Requirements

• 1–3 years of experience in content writing, preferably within lifestyle, luxury, or premium consumer brands/agencies.
• Strong command of English with a natural inclination toward storytelling.
• Ability to write in a refined, elegant, and engaging tone.
• Basic understanding of content for campaigns, brand stories, and product-driven communication.
• Good research skills and the ability to turn insights into meaningful content.
• Strong editing and proofreading abilities.
• Ability to manage timelines and work in a fast-paced environment.

Collaborative mindset, with the ability to work effectively across teams.