Job Description
Key Responsibilities
- Conduct audience, category, and cultural research to support strategy development.
- Assist in developing campaign briefs, content strategies, and creative recommendations.
- Plot and prepare monthly content calendars aligned to consumer insights, campaign strategy, and brand objectives.
- Translate research findings into clear slides, insights, and storylines for internal and client presentations.
- Collaborate with creative, accounts, and media teams to ensure strategies are executable and aligned.
- Support copywriting for campaign messaging, brand tone, and presentation narratives.
- Track trends on platforms like TikTok, Instagram, and YouTube to inform content recommendations.
- Learn and apply AI tools and prompting techniques for research, ideation, and creative testing.
- Participate in training, mentorship, and feedback sessions to strengthen your strategist toolkit.
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