Job Description
As a Junior Executive – Planning & Strategy, you’ll work closely with planners, creatives, and digital teams to decode briefs, dig into research, spot patterns, and help turn insights into strong brand and digital strategies. This is a learning-heavy, thinking-first role at the heart of an agency.
Responsibilities:
- Break down client briefs and business problems into clear, simple takeaways.
- Understand the client’s world, brand, category, competition, and the agency’s role.
- Read reports (sales, market, trend, culture) and extract what actually matters.
- Support brand thinking with a basic understanding of branding fundamentals (emotional vs rational, branded vs unbranded).
- Research trends, culture, categories, and competitors and present sharp summaries.
- Know the difference between an observation and a real insight (and aim for the latter).
- Use free tools like Google Trends and social platform ...
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