Key Account / Institutional Sales Manager

<p><span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;">Greetings from Synergy Resource Solutions, a leading HR Management Consultancy Firm.</span></span></p> <p><span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;">Our client </span>is the manufacturer of Lawn mowers and Garden machinery. They have been in this field since 1964 and have more than 50 years of experience.</span></p> <p><span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><strong><strong>Job Position</strong>: </strong></span>Key Account / Institutional Sales Manager</span></p> <p><span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><strong><strong>Office Timing:</strong> </strong></span></span></p> <p><span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><strong><strong>Weekdays: </strong></strong></span></span></p> <p><span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><strong>CTC:</strong> 45000-55000 INR monthly PLUS</span></span></p> <p><span style="font-size:16px;">● Performance-linked incentives on closures </span></p> <p><span style="font-size:16px;">● Travel & business expenses as per company policy</span></p> <p style="margin-bottom:11px"><span style="font-size:16px;"><strong>Role Overview:</strong></span></p> <p style="margin-bottom:11px"><span style="font-size:16px;">The Key Account / Institutional Sales Manager will be responsible for driving large-value, institutional and bulk sales of the company’s products such as lawn mowers, professional turf equipment & small agri machinery. This role focuses on non-dealer sales, handling corporate, government, PSU, infrastructure, hospitality, sports, and institutional customers, managing the complete sales cycle from lead generation to order execution. </span></p> <p style="margin-bottom:11px"><span style="font-size:16px;"><strong>Key Responsibilities:</strong></span></p> <p style="margin-bottom:11px"><span style="font-size:16px;"><strong>1) Institutional & Key Account Sales</strong></span></p> <p style="margin-bottom:11px"><span style="font-size:16px;"><strong>● Identify, develop, and manage key institutional customers, including:</strong></span></p> <p style="margin-bottom:11px"><br />
<span style="font-size:16px;">○ Government & PSU departments</span></p> <p style="margin-bottom:11px"><span style="font-size:16px;">○ Municipal corporations & smart cities </span></p> <p style="margin-bottom:11px"><span style="font-size:16px;">○ Airports, ports, railways ○ Golf courses, sports stadiums, clubs </span></p> <p style="margin-bottom:11px"><span style="font-size:16px;">○ Hotels, resorts, large real estate & industrial campuses </span></p> <p style="margin-bottom:11px"><span style="font-size:16px;">○ Educational institutions, hospitals, factories </span></p> <p style="margin-bottom:11px"><span style="font-size:16px;">● Drive big-ticket orders, tenders, and bulk procurement deals.</span></p> <p style="margin-bottom:11px"><span style="font-size:16px;">2. Business Development & Lead Generation </span></p> <p style="margin-bottom:11px"><span style="font-size:16px;">● Proactively generate institutional leads through: </span></p> <p style="margin-bottom:11px"><span style="font-size:16px;">○ Field visits, networking, references </span></p> <p style="margin-bottom:11px"><span style="font-size:16px;">○ Consultants, contractors, facility managers </span></p> <p style="margin-bottom:11px"><span style="font-size:16px;">○ Industry events, expos, and trade fairs </span></p> <p style="margin-bottom:11px"><span style="font-size:16px;">● Build long-term relationships with decision-makers and influencers.</span></p> <p style="margin-bottom:11px"><span style="font-size:16px;">3. Tender & Project Sales Management </span></p> <p style="margin-bottom:11px"><span style="font-size:16px;">● Track and evaluate government and private tenders. </span></p> <p style="margin-bottom:11px"><span style="font-size:16px;">● Coordinate with internal teams for: </span></p> <p style="margin-bottom:11px"><span style="font-size:16px;">○ Technical specifications </span></p> <p style="margin-bottom:11px"><span style="font-size:16px;">○ Pricing & commercial negotiations </span></p> <p style="margin-bottom:11px"><span style="font-size:16px;">○ Documentation and compliance </span></p> <p style="margin-bottom:11px"><span style="font-size:16px;">● Lead pre-bid and post-bid discussions and negotiations.</span></p> <p style="margin-bottom:11px"><span style="font-size:16px;">4. Sales Process & Closure </span></p> <p style="margin-bottom:11px"><span style="font-size:16px;">● Conduct product demonstrations and technical presentations. </span></p> <p style="margin-bottom:11px"><span style="font-size:16px;">● Prepare proposals, quotations, and commercial offers. </span></p> <p style="margin-bottom:11px"><span style="font-size:16px;">● Negotiate pricing, payment terms, delivery schedules, and contracts. </span></p> <p style="margin-bottom:11px"><span style="font-size:16px;">● Ensure timely order closure and payment collection.</span></p> <p style="margin-bottom:11px"><span style="font-size:16px;">5. Coordination & Execution</span></p> <p style="margin-bottom:11px"><span style="font-size:16px;">● Act as the single point of contact for key accounts</span></p> <p style="margin-bottom:11px"><span style="font-size:16px;">● Coordinate with:<br />
○ Production & supply chain<br />
○ Service & installation teams<br />
○ Finance & accounts</span></p> <p style="margin-bottom:11px"><br />
<span style="font-size:16px;">● Ensure smooth order execution, dispatch, installation, and handover.</span></p> <p style="margin-bottom:11px"><span style="font-size:16px;">6. Market Intelligence & Reporting</span></p> <p style="margin-bottom:11px"><br />
<span style="font-size:16px;">● Track competitor activities, pricing, and institutional deals.<br />
● Provide regular reports on:<br />
○ Pipeline & forecast<br />
○ Order closures<br />
○ Key account status<br />
● Share market feedback to improve products and offerings.</span></p> <p style="margin-bottom:11px"> </p> <p style="margin-bottom:11px"><span style="font-size:16px;">Key Result Areas (KRAs)</span></p> <p style="margin-bottom:11px"><br />
<span style="font-size:16px;">● Achievement of quarterly and annual revenue targets<br />
● Number and value of big-ticket institutional deals closed<br />
● Conversion rate from lead → demo → order<br />
● Tender participation vs win ratio<br />
● Payment realization and account health<br />
● Strength and continuity of key institutional relationships</span></p> <p style="margin-bottom:11px"><br />
<span style="font-size:16px;"><strong>Candidate Profile</strong></span></p> <p style="margin-bottom:11px"><span style="font-size:16px;"><strong>Experience</strong></span></p> <p style="margin-bottom:11px"><br />
<span style="font-size:16px;">● 5-10 years of experience in B2B / Institutional / Project sales<br />
● Strong exposure to big-ticket products such as:<br />
○ Turf & landscaping equipment<br />
● Experience in government tenders and corporate procurement preferred</span></p> <p style="margin-bottom:11px"><span style="font-size:16px;"><strong>Skills & Competencies</strong></span></p> <p style="margin-bottom:11px"><br />
<span style="font-size:16px;">● Strong negotiation and closing skills<br />
● Ability to handle long sales cycles<br />
● Excellent communication & presentation skills<br />
● Commercial understanding of pricing, margins & contracts<br />
● Comfortable with travel and field-based selling<br />
● Strong relationship-building ability with senior stakeholders</span></p> <p style="margin-bottom:11px"><span style="font-size:16px;"><strong>Educational Qualification</strong></span></p> <p style="margin-bottom:11px"><br />
<span style="font-size:16px;">● Graduate in Engineering / Horticulture / Management / Commerce<br />
● MBA (Sales / Marketing) preferred but not mandatory</span></p> <p style="margin-bottom:11px"> </p> <p style="margin-bottom:11px"><span style="font-size:16px;"><strong>Personality Traits</strong></span></p> <p style="margin-bottom:11px"><br />
<span style="font-size:16px;">● Result-oriented and self-driven<br />
● Professional and credible in front of senior clients<br />
● High ownership and accountability<br />
● Ability to work independently with minimal supervision</span></p> <p style="margin-bottom:11px"><span style="font-size:16px;"><strong>Why Join Us</strong></span></p> <p style="margin-bottom:11px"><br />
<span style="font-size:16px;">● Opportunity to handle high-value, strategic institutional accounts<br />
● Clear revenue ownership and visibility with top management<br />
● Exposure to premium customers and large-scale projects<br />
● Strong growth path into National / Institutional Sales Leadership</span></p> <p><span style="font-size:16px;"><span style="font-family:Arial,Helvetica,sans-serif;"><strong>If interested, you may share updated resume with details of your present salary, expected salary & notice period.</strong></span></span></p>