Lead Analyst Campaign Analytics

Responsibilities

• Data Collection & Analysis: Collect, clean, integrate, and maintain customer data from various sources (web, email, social, search) in the marketing database. Integrate customer data, identify trends and patterns and make recommendations for improvement.
• Reporting: Create and maintain regular performance reports and dashboards in Power Bi for stakeholders, visualizing data for clarity.
• Campaign Support: Assist in tracking campaign metrics, tagging digital assets (Google Tag Manager), and analyzing A/B tests to improve results.
• Market Research: Help conduct competitor analysis and research market trends to inform strategy, establish benchmarks, and keep up with marketing trends and best practices.
• Collaboration: Works closely with Marketing, DCX, Commercial Excellence, and Digital Intelligence teams to support Emerson’s Enterprise, BU, and WA marketing teams.