Job Description
Job Requirements
Role/ Job Title: Lead Consumer Insights
Function/ Department: Marketing Strategy
Job Purpose
At IDFC FIRST Bank, we are reimagining banking with a purpose — building a bank that's truly 'Always You First.' We combine customer-centric innovation, ethical practices, and digital-first thinking to create products and experiences that serve people, not just profits.
As part of the Marketing Strategy team, we bring together insights, creativity, data, and technology to drive brand differentiation and growth across all business lines. The function of consumer insights is expected to build the muscle of consumer understanding, especially in the context of category and competition.
Roles & Responsibilities
Role/ Job Title: Lead Consumer Insights
Function/ Department: Marketing Strategy
Job Purpose
At IDFC FIRST Bank, we are reimagining banking with a purpose — building a bank that's truly 'Always You First.' We combine customer-centric innovation, ethical practices, and digital-first thinking to create products and experiences that serve people, not just profits.
As part of the Marketing Strategy team, we bring together insights, creativity, data, and technology to drive brand differentiation and growth across all business lines. The function of consumer insights is expected to build the muscle of consumer understanding, especially in the context of category and competition.
Roles & Responsibilities
- Lead the consumer insights charter: translate complex consumer truths into actionable narratives for product, marketing,...
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