Job Description
Role Overview: ThinkNow, a leading technology-driven cultural insights agency, is seeking an experienced Senior Lead Generator for our Sample Sales Team. This role is critical in driving our business development efforts by identifying high-quality leads and nurturing them into lucrative sales opportunities. This strategic position is ideal for a high-level professional who has a deep understanding of the market research industry and excels in a fast-paced, entrepreneurial environment. Key Responsibilities: Lead Research and Development: Utilize various channels such as online databases, social media, and industry platforms to research and identify potential clients for our U.S. Hispanic and General Market Sample offerings. Prospecting and Qualifying Leads: Engage with prospects through strategic outreach including emails, phone calls, and social media to generate and qualify leads, moving them through the sales cycle. Sales Strategy Implementation: Work closely with the Associate Director of Sample Sales to develop and execute sales strategies that align with departmental goals. Client Relationship Management: Manage prospective client relationships throughout all phases of the sales cycle, ensuring a smooth transition to sales teams. Data and CRM Management: Maintain accurate and up-to-date records in our CRM system, tracking customer information, forecasts, and sales activity reports. Market Analysis: Keep abreast of industry trends and competitor activities to identify new business opportunities and enhance lead generation strategies. Collaboration: Coordinate with the sales and project management teams to refine lead generation processes and achieve revenue targets. Required Skills/Experience: Proven Experience: Minimum of 5 years in lead generation or sales, ideally within the market research space, with a demonstrated ability to meet or exceed targets. Industry Knowledge: Must have experience selling online sample and familiarity with market research and marketing agencies. Strategic Sales Skills: Strong capability in negotiating and closing deals, with a consultative approach to sales. Communication Proficiency: Exceptional oral and written communication skills are essential. Technical Skills: Proficient in Microsoft Office, Salesforce.com, and other CRM and lead generation tools. Adaptability: Ability to work independently in a dynamic, remote environment with minimal supervision. What We Offer: Competitive Compensation: Base monthly salary of 26,500 MXN Performance-based Incentives. Growth Opportunities: Work in a high-level role with potential for further career development in a growing company. Supportive Team Environment: Collaborate with a dynamic, supportive, and professional team.
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