Lead Generation Manager

JOB PURPOSE

What is the main purpose or objective of the job;
and what will it contribute to the overall business of the company.

The main objective of the job would be to motivate & convince prospects to opt for the programs offered by StackRoute.

Inside Sales support in terms of collecting target audience database for StackRoute, generating leads, managing mailers/e-mailers campaign and coordinating other Sales activities.

CRITICAL ACCOUNTABILITIES

List the critical accountabilities that must be achieved in order that the job purpose is fulfilled.

Inside Sales Activities/Support: The Job includes all the following pre sales activities:

• Initiate and execute the internal process for lead management, ensuring that all qualified leads are delivered to the appropriate sales manager at the right time.
• Lead management through CRM tool.
• Conceptualize, define and execute a div...