Job Description

Lead Generation & Outreach VA (Specialized Ongoing Role)

Role Overview

This VA will focus exclusively on lead generation and outreach , primarily via LinkedIn, supporting three business goals:

  1. Arch Profile (B2B assessment platform)

  2. Coaching & 360‑degree debrief clients

  3. Keynote speaking opportunities

Core Responsibilities

Lead Research & Targeting

  • Research leads by:

    • Industry

    • Role/title

    • Company type

  • Segment outreach based on client‑provided criteria

LinkedIn Outreach & Nurturing

  • Execute outreach using:

    • LinkedIn

    • Sales Navigator

  • Customize messaging based on:

    • Industry

    • Campaign goal (assessments, coaching, keynote)

    ...

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