Lead Generation Specialist

Job Description

This is a remote position.

Position: Lead Generation Specialist

Experience: 3-6 years

Geography -> Experience in geo’s like- US, MENA, Africa.

Location: Remote

Department: Sales & Business Development

Reports To: Sales/Partnerships Lead or Head of Growth

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Key Responsibilities

• Prior experience in IT / Analytics / AI SaaS or related B2B industries. -> Identify and research potential clients across industries (e.g., Pharma, Manufacturing, BFSI, Retail, Logistics/Supply Chains etc.).
  
• Use platforms like LinkedIn Sales Navigator, Lusha, Apollo, ZoomInfo, HubSpot, or similar tools to build prospect lists.
  
• Run cold outreach campaigns via email, LinkedIn, and WhatsApp to generate qualified leads.
  
• Collaborate with the marketing team to execute lead-generation campaigns and follow up with event leads.
  
• Qualify inbound leads and schedule introductory meetings/demos for the sales team.
  
• Maintain lead information and track activity using CRM (HubSpot preferred).
  
• Create weekly and monthly reports on lead metrics and conversion performance.
  

• Research industry trends and decision-makers to personalize outreach.
  

  
  

Requirements

Required Skills

• Strong communication and written skills (English proficiency a must).
  
• Prior experience in IT / Analytics / AI SaaS or related B2B industries.
  
• Hands-on experience with LinkedIn, HubSpot CRM, Apollo, Mailchimp, or similar platforms.
  
• Knowledge of B2B sales processes, buyer personas and deal progression & management.
  
• Analytical mindset for monitoring campaign metrics.
  
• Self-motivated, detail-oriented, and goal-driven.
  

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Good-to-Have

·       Prior experience in IT / Analytics / AI SaaS or related B2B industries.

·       Understanding of data enrichment and segmentation tools.

·       Familiarity with content-based outreach (e.g., case studies, whitepapers) and account/vertical based marketing & prospect outreach strategy.

Requirements
Qualifications: BTech in CSE/IT or Bachelor’s degree in Graphic Design, Interaction Design, or a related field. Proven experience as a Graphic Designer and UX/UI Designer, with a strong portfolio showcasing your work. Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sketch, Figma, Canva or similar. Strong understanding of design principles, typography, color theory, and layout techniques. Experience with user-centered design processes, including wireframing, prototyping, and user testing. Excellent at Image and video editing and creation Excellent attention to detail and design aesthetics Ability to use Gen AI / LLMS in documentation creation, rewriting and managing Excellent communication and collaboration skills. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Strong knowledge of HTML/CSS and front-end development is a plus.