Lead Generation Specialist

Job Summary:

We are seeking a proactive and results-oriented Lead Generation Specialist to identify, engage, and qualify potential clients across platforms like LinkedIn, Upwork, and other online marketplaces. You will play a pivotal role in expanding our client base by developing outreach strategies, managing campaigns, and ensuring high-quality leads for our sales team.

Key Responsibilities:

1. Lead Identification & Research:

• Use platforms like LinkedIn, Upwork, Fiverr, and other freelancing/job portals to find potential clients.
• Research and analyze profiles to identify decision-makers and businesses that match our target audience.

2. Outreach & Engagement:

• Create personalized connection requests, messages, and proposals to initiate communication with prospects.
• Respond promptly to inquiries and follow up consistently to nurture leads.
• Draft compelling proposals on platforms like Upwork and Fiverr, tailored to client needs.

3. Lead Qualification:

• Assess and qualify leads based on their requirements, budget, and alignment with our services.
• Engage in meaningful conversations to understand prospects' challenges and goals.

4. Campaign Management:

• Design and execute outreach campaigns using LinkedIn Sales Navigator, InMail, and other tools.
• Collaborate with the marketing team to implement email or social media lead generation strategies.

5. Reporting & Analytics:

• Track outreach efforts and maintain a detailed database of leads.
• Generate regular reports on lead generation performance, including success rates and areas for improvement.

Qualifications:

• Proven experience in lead generation on LinkedIn, Upwork, Fiverr, and other freelancing/job platforms.
• Excellent written and verbal communication skills.
• Familiarity with CRM tools (e.g., HubSpot, Zoho, Salesforce) and lead management platforms.
• Strong research and analytical skills to identify high-quality leads.
• Ability to write persuasive messages, proposals, and pitches.
• Self-motivated, organized, and able to work independently.

Preferred Skills:

• Experience in industries like [e.g., 3D animation, software development, digital marketing, etc.].
• Knowledge of LinkedIn Sales Navigator and Upwork bidding strategies.
• Basic understanding of digital marketing and SEO strategies.