Lead - Marketing Operations

As a Marketo Administrator, you will be responsible for managing and optimizing our marketing automation platform (MAP) to drive seamless marketing operations.

You will oversee lead management, data quality, system integrations, reporting and user administration, ensuring effective campaign execution and alignment with business goals.



Key Responsibilities:

Marketo Administration & Integration

• Manage Marketo user roles, permissions, and audit trails, ensuring secure and structured access.
• Oversee and optimize MAP integrations with Salesforce (SFDC), data enrichment platforms, and other Martech tools.
• Monitor and troubleshoot sync issues, data discrepancies, and process gaps to maintain operational efficiency.

Lead Management & Data Quality

• Design and implement lead scoring models, lead management workflows, and...