Job Description
We are looking for a strategic, hands-on Content Lead to own and scale Motadata's global content strategy across the entire B2B SaaS buyer journey. This role drives organic growth, content-led pipeline, and conversions through data-driven, technically sound storytelling.
Key Responsibilities (Content Strategy–Focused)
- Define and own the end-to-end content strategy aligned with business goals, product roadmap, and revenue targets
- Build and manage buyer-journey–mapped content plans (TOFU, MOFU, Conversion)
- Establish content pillars, themes, and messaging frameworks for key personas (IT Ops, DevOps, CTOs)
- Drive SEO-led organic growth using keyword strategy, pillar–cluster models, and search intent mapping
- Own content performance metrics including traffic, engagement, and 1...
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